Sales Boomerang specializes in missed opportunities

Sales Boomerang specializes in missed opportunities

Alex Kutsishin of Sales Boomerang explains why originators should pay attention to the missed borrowers in their database who could benefit from a better loan

Sales Boomerang is the industry leader when it comes to automated borrower intelligence. Their goal is to make sure that there aren’t any borrowers in a database who could benefit from a better loan—and that there aren’t any mortgage originators missing the opportunity afforded by those borrowers.